Friday, June 5, 2009

Bing overtakes Yahoo as new No.2 with 16% market share,new Bing-a-thon Campaign

According to recent statistics offered by StatCounter, Bing appears to have skyrocketed in market share to an incredible 16% in the US on Thursday June 4th, 2009.
This was just the day after Bing was officially released in the US along with a new TV commercial so it seems that it's really the hype that got Bing to this level. However, this kind of hype is exactly what Microsoft wants to achieve with Bing, and especially if they can keep this up with more advertising and other ways of generating hype.

It was on Thursday, the announcement of Bing that their old search engine Live Search also saw a spike up to 12%, but that was most likely because everyone wanted to try out Bing but didn't know where to go, so they wound up heading to the old Live Search.

If you head to GlobalStats Statcounter, you can see the latest daily statistics for the top search engines. The spike may be related to their ad campaign, but it may also have come as a result of the hype surrounding Bing. However, be careful when assessing that the "race is over", which I've noticed on multiple blogs/news sites. It is far from over yet, and if Microsoft cannot keep their customers coming back every time to Bing, then they'll just go to their old habits. We don't know yet whether Bing will true have the ability to intrigue customers and make them love it.

What we do know, is that Microsoft will not let Bing go down without a fight. Like I mentioned, they planned to spend $100 million with the release of Bing on advertising in various places. Today, we found out that they've decided to step up the advertising game with another set of ads to be released on Hulu and some TV shows.
A report by the New York Times says that their new ads will be in a "Bing-a-thon" format, and will be similar to a TV show, starring aJson Sudeikis, Olivia Munn and Fred Willard.

"The key will be whether we deliver a product and connect with people emotionally in the advertising. You have to do something a little bit more surprising. It's a very tall marketing challenge and a very tall product challenge."
That was a statement from Yusuf Mehdi, senior vice president for the online services division of Microsoft. These ads will be integrated with TV shows and Hulu's shows, rather than standalone commercials like before.

It will surely be a challenge for Microsoft, but the innovations on Bing have paved the way for broader features on search engines and will eventually lead to a better overall experience for the users, as competitors and especially the market leader Google will have to respond to Bing's features.
Has Microsoft really shown that Bing will become the next No.2 Search Engine? That's something we can't say for sure yet, but perhaps we'll get a better picture of the situation after about 2 weeks, when the initial hype starts wearing off, and the tech crowd stops "trying it out" and decide whether they really like Bing or not.

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